Seven Tips for Leveraging Customer Data
Most businesses understand the importance of collecting customer data. Unfortunately, not all businesses know how to leverage that information.
If you find yourself in the position of sitting on a treasure trove of customer information, congratulations. Now it’s time to put that information to good use. What follows are seven ways to leverage customer data to your advantage:
Tip #1: Ask for feedback. Offer incentives for customers to provide feedback and online reviews and then use that information to improve your products and services. This information also can be used to extrapolate what the majority of your customers are looking for in a product or service.
Tip #2: Create new products or services. Determine which are your most popular products or services and create complementary offerings. A health food grocer might offer customized meal plans and recipes, for example.