Six Tips to Reactivate Dormant Customers
While attracting new customers and taking care of existing ones is essential to the success of any business, there is another important opportunity to convert sales that businesses often ignore. That opportunity is reactivating dormant customers.
While it is always disappointing when a customer becomes dormant, it is crucial that you not give up on such customers-no matter how much time has passed. If you are not spending at least some time and money on reactivating these customers, you are likely missing out on a potential income stream. The key is to know how to engage these customers and bring them back into the fold.